Fun fact of the day: Did you know that New Look patterns actually started out as Maudella, a British company? It was set up in 1937 in Yorkshire. Now owned by Simplicity, of course. I’ve never sewn a New Look pattern, but I love Maudella.
You can still find super-old Maudella patterns on Ebay, but my favourites are from the 60s/70s era. They mostly put out simple separates and dresses, and they’re so go-ahead, so peppy, so Helen Gurley Brown-era Cosmopolitan reader.
I’ve got two in my collection. Firstly this sweetheart dress with puffed sleeves, which I got for 99p on Ebay. 70s patterns are still going cheap at the moment, but I think more people are looking for them.
Will the same thing ever happen to those 80s monstrosities all over Etsy, I wonder? Who will rehabilitate the immense puffed sleeve?
This pattern may actually be from the late 60s, not 70s at all. I love the dolly shoes. Clarks are doing a similar vintage style at the moment that I’m coveting.
My other Maudella find is this one, which Kerrie kindly sent me. This is a hard-working pattern: you get a double-darted pencil skirt for weekdays in the typing pool, and a long floral a-line number for relaxing in at the weekend, crocheting a new afghan perhaps. The woman on the left has some extreme pointy nails going on.
Maudella patterns don’t pop up that much on Ebay and Etsy. I’m kind of in love with this ‘Ship n Shore Leave’ beauty that’s currently available.
These people don’t seem to belong to the same pattern, with Ms. Flower Power on the right, a homage to Chairman Mao at the back, and God-knows-what on the left. Funky chef’s uniform?
The illustrations are nearly always great on Maudella envelopes. I’ll leave you with this beauty, which is rather risque for a vintage pattern. Check out the lady in pink at the bottom, going for some tan-line-free sunbathing…