Most baffling copy in Oct Vogue

I really enjoyed the October 2011 issue of Vogue, not least for the Abba-themed knitwear photoshoot with Lara Stone, which was as awesome as it sounds. But I found this a bit puzzling:

Valentino green calf-skin trench coat
Why, what a beautiful green calf-skin Valentino trenchcoat, and a snip at just £4,233. But what’s this down in the descriptive text?

Virtually seamless? Am I being thick, or are there actually more than a few visible seams on that coat? Has something been lost in translation here? Perhaps there’s a new definition of ‘seamless’ which only applies to coats that cost more than four grand?


4 thoughts on “Most baffling copy in Oct Vogue

  1. Colognegrrl November 22, 2011 / 10:52 PM

    I think what they mean is that all of the edges are left unfinished.

    • yesilikethat November 22, 2011 / 11:01 PM

      Yes probably – they could put it a bit more clearly though. Things get lost in translation between the technical side and the fashion journalist side I guess.

  2. ooobop! October 11, 2011 / 9:28 AM

    Ha ha… thats so funny! Do you think they mean ‘faultless’? in that the leather is so smooth? Because I see what you see… asides from a very gorgeous and expensive coat, 2 big fat side seams!

    • yesilikethat October 11, 2011 / 9:32 AM

      I guess they must have done! Fashion journalists need to do their research. I get so irked when I see things like knitting described as crochet and vice versa (sometimes you see descriptions like ‘a knitted crochet cardigan’, which drives me mad)

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